“Through our research across different sporting codes we have always encountered the response that the ‘energy and atmosphere’ of live sporting events is a critical element in drawing supporters to the ground. Something that is evident is the live experience has not kept pace with the ease and comfort of the ‘TV product’ and thus people often choose to watch from their living rooms instead of Row F. Too often rights holders make decisions based on gut-feel and not by listening to what their fans want” – an alarming statement from Marc Jury, managing director of IFM. His company has commissioned to find out why people aren’t turning out for the England tour of South Africa.
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